In the latest Optimizely World Virtual Happy Hour, we explored how artificial intelligence is transforming the way content is created, personalized, and delivered with Optimizely Opal.

Patrick Lam (Senior Community & Content Orchestration Manager at Optimizely) opened the session with a deep dive into Opal vs GenAI—highlighting how Opal helps teams work smarter through more connected, AI-enhanced workflows. He covered practical use cases showing how Opal improves the content creation process and drives customer-centric outcomes.

Andy Blyth (Technical Architect at 26DX) followed with a session focused on applying Opal in real-world industry scenarios. From bike mechanics to banking, Andy discussed how teaching AI to adapt to domain-specific language through CMP and Opal leads to more accurate and engaging content delivery.

Perfect for marketers, developers, and strategists looking to integrate AI into their content operations, this session showcased the tangible ways AI is pushing digital experiences forward.